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Kept
Kept believe the humble can is the key to creating the world's most sustainable ready meals.
We worked closely with Kept — recrafting their brand identity and optimising their pack design to further standout on-shelf.
We worked closely with Kept — recrafting their brand identity and optimising their pack design to further standout on-shelf.
Brand Design | Pack Design | Illustration
Building on the brand's existing aesthetic, we
reinvigorated the design with a new sense of energy,
playful elements and bold use of colour.
At the heart of the pack, the reworked the 'K' logo
is now a proud stamp of quality, confidently signposting
the brand with renewed distinction
Vibrant illustration is central to the design, celebrating the nutritious selection of ingredients in every can — all redrawn to feel colourful, fresh and quickly recognisable.
The playful visual language extends around the pack
ensuring all key messaging is delivered in an
energetic and attention-grabbing format.
Shop the range on Kept's website
Shop the range on Kept's website