☰
Photographs by Milly Fletcher
Fionagh's
Fionagh's is a new brand of delicious crackers
developed by artisan baker Fionagh Harding.
We worked closely with Fionagh to position the
brand for discerning foodies and independent delis.
Brand Design | Pack Design | Illustration
Photographs by Milly Fletcher
The distinctive design leverages a strong sense
of the personal touch, placing Fionagh at the very
heart of the brand.
Lead by her expressive signature, each pack is
anchored by the illustrative brand icon — Fionagh
in her historic bakehouse porch.
Generous product visibility was a key aspect of
the brief, with the design incorporating twin windows
to showcase each of the two product-trays inside.
Anchored by a consistent and recognisable layout
clear variant differentiation is driven through
unique key-colours on each pack.
Spot Fionagh's much loved pets — bringing a
a playful touch to each pack.
Shop the range at the Artisan Food Village
Shop the range at the Artisan Food Village